Traditional Feminism has often associated patriarchy with capitalism. This has been Where traditional feminism shot itself in the foot!
Often traditional feminists talked of the 'capitalist patriarchal' men with the underlying message of business being an enemy of feminism. Sadly traditional feminists have tended not to reach out to or include men except to blame them as the source of their disenfranchisement.
In today's world business is a key to personal empowerment. A female entrepreneur is a boss, a master of her destiny. However, women are still very under-represented as business entrepreneurs and even less so as social or activist entrepreneurs.
The field of feminism has long associated capitalism with patriarchy and adopted a victim based approach to the myriad of problems facing women across the planet. When you read the writers of 'second wave feminism' such as Susan Brownmiller, Gloria Steinhem, Catharine Mackinnon and Andrea Dworkin you see a pattern. Women have often been depicted as victims of the patriarchal and capitalist system. Their bodies are 'objectified' as commodities to be sold.
In her book Lean In, Sheryl Sandberg talks about some of the challenges women face as leaders. Her book focuses on female entrepreneurs and leaders that shows how female leaders face resistance even from other women and society in general and how women can overcome these barriers. It is a useful resource for those wanting to learn more about how women are treated in the workplace.
However, feminist entrepreneurs take it a step further demonstrating that business can be one of the greatest tools to promote female equality and emancipation.
In times of high unemployment and low opportunities, what could be better than helping to create products and services that promote female equality, while also giving yourself a job in the process?